| Youth Overexposed: Alcohol Advertising in Magazines, 2001-2003
Center on Alcohol Marketing and Youth, April 7, 2005, 20p.
“Alcohol use is the leading illegal drug problem among America’s youth … Studies have shown that youth exposure to alcohol advertising increases awareness of that advertising, which in turn influences young people’s beliefs about drinking, intentions to drink, and drinking behavior.” The report analyzes the placement of alcohol advertising, in particular the placement in magazines that have a disproportionate youth readership, and discusses the consequences of the overexposure of underage youth to alcohol advertisements – see also the recent German debate regarding alcopops. The Center on Alcohol Marketing and Youth at Georgetown University monitors the marketing practices of the alcohol industry to focus attention and action on industry practices that jeopardize the health and safety of America's youth.
Go to the report
|
