American Journalism Review, December/January 2009
“Today, journalists romance new communities by blogging and posting updates and stories on Twitter, YouTube and Facebook. Almost all news sites now use widgets that can be downloaded to a reader's personal browser or Web site to quickly link back to the "mother site." In addition, users are gravitating to the "thumbs up, thumbs down" recommendation engines (aka social bookmarking tools) like Digg, Mixx, StumbleUpon and Reddit. These sites invite readers to embed links and vote their preferences for individual stories, videos and Web pages, driving favorites higher up in the "must view" hierarchy and pushing more traffic back to home sites.” Arielle Emmett, a former Temple University journalism professor, is studying for a Ph.D. at the Philip Merrill College of Journalism at the University of Maryland.
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E11/02-09, Posted March 18, 2009