Media as Global Diplomat
Himelfarb, Sheldon et. al.
U.S. Institute of Peace, June 2009, 12p
"Public diplomacy in today's media climate favors a decentralized approach that reflects the fragmentation of information and builds on local partnerships that go beyond U.S. governmental broadcasting to foreign audiences, according to the report. Media companies, NGOs, and third-party news outlets can reach certain communities that the U.S. government media cannot. Citizen-to-citizen exchanges and citizen journalism allow for more access and participation in the "grand conversation" that takes place outside government channels. The United States needs to tap the potential of citizen media and citizen networks to enhance U.S. understanding of foreign cultures and overseas understanding of America, says the authors."
Sheldon Himelfarb is the Associate Vice President of the Media, Conflict, and Peacebuilding Center of
Innovation at USIP.
Go to the article at:
http://library.usip.org/articles/1012236.1111/1.PDF
E15/04-09, Posted July 28, 2009
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