How Teenagers Consume Media
Morgan Stanley Research (via Financial Times), July 10, 2009, 8p
"Digital media is profoundly transforming consumer behaviour and traditional media business models. While creating new opportunities, its disruptive influence is being accelerated by the global recession. At the vanguard of this digital revolution are teenagers. While their habits will obviously change (especially when they start employment), understanding their mindset seems an excellent way of assessing how the media landscape will evolve. To this end, [Morgan Stanley Research] asked a 15-year-old summer work intern, Matthew Robson, to describe how he and his friends consume media."
Go to the
essay at:
http://media.ft.com/cms/c3852b2e-6f9a-11de-bfc5-00144feabdc0.pdf
E18/04-09, Posted July 28, 2009
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